What’s Up With Ello, the Anti-Facebook Social Network?

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By now, you’ve probably heard something about Ello, the ad-free, invite-only, independent social network that has seemingly gone viral over the last week.

The ad-free social network has quickly — and somewhat inexplicably — gained a reputation for being the “anti-Facebook.” Which is odd, because new users tend to boast on Facebook about having scored an invite to the service.

While it’s not clear what’s behind the site’s sudden surge in popularity (it launched in March to little fanfare), several reports have linked the rise of Ello to the recent firestorm caused by Facebook’s so-called real name policy Read more…

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