Twitter to begin tracking which apps you download

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Twitter will soon start keeping tabs on the apps you download

An app update, slated to roll out to iOS users Wednesday and Android users in the next week, will add a setting that allows the social network to keep track of the apps you download, the company announced Wednesday.

The goal, Twitter says, is to provide users with a “more tailored experience.” By tracking the apps people are downloading, the company can better gauge users’ interests and surface better suggestions of new accounts to follow and, most importantly, more relevant ads.

The feature, which Twitter is calling “app graph,” will also be used to personalize the content that appears in users’ timeline from accounts they don’t follow. The social network confirmed in August users would begin seeing tweets and favorites from accounts they don’t follow in their timeline. It wasn’t clear at the time exactly how Twitter planned to make those changes but the company says app graph will help inform those additions. Read more…

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