The lazy person’s guide to personal branding



You have a personal brand, whether you like it or not.

Thanks to the Internet, everyone can present a shiny, online version of themselves as a quick way to cash in. Personal brands are no longer just for stars like Oprah or Beyoncé. It’s an important way to set yourself apart from the loud voices crowding online culture.

But where to start? It has become its own business, with various experts in the field telling you what you can and can’t do. It can be an intimidating experience for someone who has social media platforms like Twitter or LinkedIn, but might not know how to use them. Read more…

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