The growing popularity of global social media campaigns

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In light of Mashable’s quickly approaching Media Summit on Dec. 5, we’re taking a look at some of the most influential media trends of the past year. First up, global social media campaigns, a trend we’ve found impossible to ignore.

Social media isn’t a new thing. But people, brands and storytellers are changing the ways in which they use these digital tools to create global conversations. There are more than 3 billion people online around the globe with active social media accounts, meaning it’s easier than ever to have a global conversation

Mashable experienced the power of global social during the Social Good Summit in September 2014. Over two days, people gathered at the main event in New York, as well as in one of 75 self-organized meetups around the world. Because one of the priorities of the event was to encourage global discussion, promoting the #2030NOW event hashtag was a major focus. Read more…

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