The Grammys Social Team Is Just 1 Woman: This Is How She Does it All

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LOS ANGELES — How would you react if singer Taylor Swift followed you on Twitter, considering she follows only 121 accounts compared to the more than 38 million ones following her? When Swift pushed the follow button on @TheGRAMMYs several months ago, the person behind that Twitter handle had quite the reaction

“Any other social-media manager would totally understand that I geeked out about that because that would be the ultimate for us: to have our artists follow us, as well,” Lindsay Gabler, the Grammys‘ sole social-media person, told Mashable.

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