Social Media Users Are More Charitable Than You Might Think

Charity

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There’s no doubt that social media has made it easier for charitable organizations and nonprofits to spread their messages. The major press release or fundraiser can now be simplified into a series of tweets or Facebook posts. Organizations can stay top of mind with their own pieces of social media real estate.

But just how powerful can these social networks be for social good campaigns, and are the users of these networks receptive?

In a recent SurveyMonkey Audience survey of more than 1,000 U.S. adults, age 18 or older, who identify themselves as regular social media users, 51% of respondents noted they hear about new social good initiatives on social media first; and nearly 46% said they hear about social good initiatives most often through social media — topping TV and word-of-mouth campaigns by more than three times. Read more…

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