Silent video may become your brand’s loudest statement

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A couple of years ago I was on a family trip. I turned on the hotel television and found a children’s network. Midway through the show all hell broke loose“What is that?! What happened to my show?! Why are they doing that?!”At 5 years old, my son had just seen his first block of TV commercials. Before this experience his media diet consisted of Netflix, TiVo, and DVDs — all commercial-free. And now he was a captive audience.

A struggle for control creates a new standard

His Gen Z outrage was over the top, but reflective of how much command people expect to have over all the content they see — from linear programming to social feeds. Scrolling, swiping, muting, skipping, and subscribing have become the modern behaviors of users seeking control. Read more…

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