Mother’s Day Facebook posts outpaced Super Bowl mentions

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This year’s Mother’s Day was a banner one for Facebook.

The social network said about 229 million people worldwide used Facebook to send 1.8 billion posts or messages about Mother’s Day on Sunday — racking up more mentions than the Super Bowl, the NCAA tournament and the Sochi Olympics combined. For comparison, a total of about 936 million people use the platform daily, according to the company’s most recent statistics.

The soar in stats highlights the fact that Mother’s Day is exactly the type of occasion that Facebook is ideal for. With a much wider-reaching audience than any other social network, Facebook remains the go-to network for personal communications like holidays and birthdays, according to Pew Research Read more…

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