Facebook ads get smarter

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Like it or not, Facebook advertisements just got even smarter.

On Tuesday, the social network announced Product Ads, a set of tools that lets businesses more effectively target Facebook’s 1.4 billion or so users with a new, automated process.

With Product Ads, businesses who upload their product catalogs to Facebook can manually create ad campaigns. The other, more compelling option? Let Facebook do the heavy-lifting, automatically creating campaigns and targeting various kinds of users with ads it thinks will perform well, based on things like a user’s interests, general location and whether they’ve already been to the advertiser’s app or website. Read more…

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