Ello Cofounder Doesn’t Think Facebook Is a Social Network

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Ello, the independent, invitation-only and ad-free social network that went viral almost overnight, is often compared to Facebook. Indeed, the still-nascent social network has already gained a reputation as the “anti-Facebook.”

But Ello cofounder Paul Budnitz doesn’t put much stock in those comparisons — in part because he thinks Facebook’s users have become so commoditized that the platform stopped being a true social network long ago.

“The advertisers are the customer and the user is the product that’s being bought and sold,” he told Mashable. “We don’t see ourselves competing with them, because what we’re doing feels so different.” Read more…

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