Dove’s Twitter Oscars program attempts to reverse damage of negative tweets



People turn to social media to discuss how celebrities look while walking the red carpet at the Oscars, but the comments, of course, aren’t always positive.

Not only do we often see critical tweets about actresses in their gowns, women are 50% more likely to say something negative about themselves than positive on Twitter, according to new research from Twitter.

As a part of a campaign called #SpeakBeautiful to boost self esteem on Twitter, the social network and Dove have created an inspiring video that will air on Sunday night during the Academy Awards pre-show. Check out the clip, which highlights the domino-like effect of negative tweets, above. Read more…

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