This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Of all the content creators on social media, it can seem like brands are the red-headed stepchild. They don’t get as much attention as YouTube stars or Instagram celebrities, they aren’t followed as [...]

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If that blue dot next to Twitter’s new Moments tab is driving you crazy, you’re not alone. Twitter introduced Moments, its new experience that aims to provide “the best of what’s happening on Twitter in an instant,” in an update to its app and website last week. The much-hyped feature, previously known as Project Lightning, [...]

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You like it, your friends like it, scientists hate it, and everyone seems to be talking about it all the time. Popular Facebook page “I F*cking Love Science” is no less than a social media phenomenon with 22 million likes on its page In 2012, Elise Andrew began posting a variety of weird science facts, [...]

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We’ll probably never get a true “dislike” button on Facebook, but the social network just started to roll out the closest thing we’ve seen yet. Reactions, a new feature for Facebook’s ubiquitous Like button that allows you to respond to posts with emoji, will go live for some Facebook users Friday, the company announced Thursday. [...]

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After teasing it at the Apple Watch event in September, Facebook has finally delivered the watch version of its Messenger app. The social network quietly rolled out the Apple Watch app in an update to the Messenger app Thursday. The update also adds support for iOS 9 features, including universal search and multitasking for iPads. [...]

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SAN FRANCISCO — Facebook CEO Mark Zuckerberg confirmed the social network has ambitions in augmented reality, not just virtual reality Speaking Wednesday at Vanity Fair’s New Establishment Summit, Zuckerberg was asked if the company was working on augmented reality. “Yeah,” he said, adding that “it’s a bit farther out.” See also: The HTC Vive, not [...]

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Everyone assumes that all teenagers must be constantly flirting, sexting and dating on their phones — but how has social media really changed teen romance? The Pew Research Center released a new report Thursday, titled “Teens, Technology and Romantic Relationships,” that explores how American teens ages 13 to 17 use technology in their love lives. [...]

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This post was updated at 1:45 p.m. PT Facebook‘s app and website appear to be slowly coming back online after both went down for many users Monday afternoon — the third outage for the social network in as many weeks. It’s not clear how many of Facebook’s users were affected by the disruption, though it [...]

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Sound the alarms: Facebook is about to start charging a monthly fee to keep your data private! It’s all over your News Feed, so it must be true! Just kidding. The social media giant, in truth, is doing nothing of the sort. But that hasn’t stopped everyone from sharing statuses that warn people to post [...]

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Pope Francis has more than 7.4 million Twitter followers on his English-language account, but that doesn’t mean he’s chasing more The pope spoke on Sunday in Wynnewood, Pennsylvania against what he sees as a consumerist culture that is eroding personal relationships. See also: Pope to Philadelphia inmates: ‘May you make possible new opportunities’ “I would [...]

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