This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. We often hear that success in social media lies in empowering consumers to create content about your brand. But as marketers, we typically view giving up control as incredibly risky. What if [...]

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Someone on BlackBerry‘s social media team just made an embarrassing mistake. A tweet from the company’s Twitter account on Tuesday included a small detail at the bottom of the screenshot, revealing it was sent via iPhone. Clearly, even some BlackBerry employees use Apple products. See also: Sony executives switched to old BlackBerrys after cyberattack BlackBerry [...]

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Whether it’s never-ending posts from annoying “friends” with verbal diarrhea, or repetitive links to stupid survey sites, the truth is that sometimes spending time on Facebook is more irritating than productive The bad news is that Facebook’s algorithms to determine what appears in your News Feed are a closely guarded secret. The social media giant [...]

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As the United Kingdom gears up for the general election in May, we’re excited to find out what role social media is going to play in the inevitable wider media frenzy At the time of the last election, in 2010, the UK was seeing a dramatic rise in social media usage, but the traditional media [...]

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“So how do you feel about it? Do you feel any differently about social media? Will you be using it less?” My wife was asking me about my just-concluded social media break. I’d stepped away from Twitter, Instagram, Vine and Facebook, essentially all of my social media feeds for more than a week. The timing [...]

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Last week, Mashable partnered with DoSomething.org and Mentor Up to bring you our very own Ugly Sweater Photo Challenge But we didn’t just ask you to share your ugliest sweater; we wanted you to show an adult how to snap a picture and share it on social media. ‘Tis the season of giving. See also: [...]

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On Dec. 5, digital media experts descended on New York City for the Mashable Media Summit to analyze how technology is impacting the media industry and storytelling. See also: How the Media Summit unfolded on social media Speakers included Harvard University lecturer Jill Abramson, Orange Is the New Black author Piper Kerman and Cosmopolitan Editor-in-Chief [...]

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Internet freedom around the world has declined for the fourth year in a row, as more countries introduce aggressive online censorship measures, according to a new report. Freedom on the Net 2014, the fifth-annual report released by independent watchdog organization Freedom House last week, found that of the 65 countries assessed, 36 experienced a negative [...]

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Chalk it up to the intricate embroidery, festive pompoms, or horrendous clash of colors, there’s no finer fashion statement than the ugly holiday sweater. But there’s a little more to the holidays than sporting ghastly garb. This week, for our photo challenge, we partnered with DoSomething.org and Mentor Up to support the Grandparents Gone Wired [...]

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Russia’s Internet watchdog is hard at work trying to quash social media mentions of a mass rally next month supporting opposition activist Alexei Navalny. A Facebook event page promoting a rally backing Navalny next month was set up after prosecutors on Friday asked for a 10-year jail sentence for the opposition leader on embezzlement charges [...]

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